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Greenpeace Italy approached us with a delicate and meaningful challenge: inspiring people to consider leaving a gift in their Will to protect the planet. The task required a message capable of sparking reflection without intrusion—an emotional narrative strong enough to motivate action, yet always respectful of the personal nature of legacy.

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Approach

As a creative agency, we shaped the campaign from early strategic insights to final delivery. We developed the concept, crafted the storytelling framework, and built a visual language capable of speaking to an audience for whom the environment is not just a cause but a lifelong companion. To bring this story to life, we chose a hybrid visual approach: a mix of newly shot footage, original Italian family Super 8 reels, and authentic historical material from the Greenpeace archive.

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This blend allowed us to merge inspiration and motivation with authenticity, activism, magic, and realism—creating a narrative that feels personal yet universal, intimate yet deeply connected to the global environmental movement. Our team oversaw every step of the creative process.

Ensuring the film remained cohesive and emotionally resonant. Equally important were the values behind the production: we carried out the shoot with a sustainability mindset, minimizing waste. We also intentionally assembled a crew composed predominantly of women, reinforcing our belief that meaningful stories are born from inclusive, diverse teams.

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From concept, storyboarding and casting until shooting and post-production.

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The result is a campaign film that reframes the idea of “home.” Through a poetic mix of images and memories, it suggests that our real house isn’t built of walls, but of oceans, forests, and the world we will leave behind. This project reflects our commitment to crafting communication that is thoughtful, values-driven, and capable of turning awareness into lasting impact. And it asks a simple, powerful question:

If Earth is your true home, who will you entrust it to?

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^Credits:

^{Client: Greenpeace Italia
Agency: Studio Super Santos
DOP: Manuel Meinhardt
Protagonist: Anna von Rüden
Voiceover Actor: Marina Leoni
Production Design: Vero Torres
Make-up: Erika Leadbeater
Concept: Virginia Bindi, Panagiota Florou
Production: Virginia Bindi, Panagiota Florou
Editor: Ali Naddafi
Sound Design: Ali Naddafi
Color Grading: Manuel Meinhardt
Titles: Virginia Bindi
Location: Studio Batterie
Special thanks to Rent One Photo Support
Super 8 films: 8mmezzo}